The Nas.com Blog

AI Agents

Understand AI agents for marketing, compare build-or-buy options, and evaluate their capabilities, costs, and human oversight before investing.

Illustration of a marketing lead coordinating lilac, teal and coral specialist AI agents.

Specialized AI Agents: What Marketing Teams Should Test

Illustration of a marketer and lime AI agent moving a task through implementation stages.

AI Agent Implementation: From Demo to Daily Workflow

Illustration of a teal AI agent gathering evidence from several marketing data cards.

How to Evaluate AI Agents for Marketing Decisions

Illustration of a marketing manager reviewing a checklist with cream and orange AI agents.

AI Agent Management: Why Agents Fail Like Employees

Marketer comparing build and buy options for AI marketing agents beside an orange feathered Nas agent.

AI Marketing Agents: Should You Build or Buy?

A human marketing manager reviews work beside three colorful AI employee agents.

What Is an AI Employee? AI Agents and Digital Workers Explained