There are over 50,000 publicly traded companies around the world, with about 10% of them in the US. If you studied one company each day, it would take you 136 years to go through all of them.

That is not feasible. Fortunately, investors need only a few great investments to generate strong long-term returns.

The question, then, is:

how do you find those investments among 50,000 stocks?

The process begins with elimination. Before spending days, weeks or even months researching a company, you first need to decide whether it deserves that effort.

In this free guide, I share the ten questions I ask before beginning a full analysis. Together, they help me reject most investment ideas quickly and focus my time on the few businesses that may be worth researching.

Each question is illustrated through real investments from my own history, where I failed to ask the question or answered it incorrectly.

My mistakes helped me become a better investor. I hope they can help you become one too.

Enjoy the guide.